Upcoming 3 Best Advanced Invention of Future Search Engines

The 3 Innovations of the Future Search Engine


We unlock our smartphone 150 times a day, mainly to access the search engine and do research in relation to a question we have.

The number of searches is increasing exponentially, in 1990 there were 1,000,000,000 annual searches on Google, today that number is 1,204,500,000,000,000. (Source: Google).

The way to do this research has not changed much; We use our fingers to fill in the keywords via a real or virtual keyboard. However, in the near future, this will change considerably thanks to technology and the emergence of three new ways of searching.


1. The voice

The convergence of connected tools towards a single screen is accompanied by a new function: Speech.

On the remote controls of modern television screens, we see a button often symbolized on a microphone which allows, after activation, to act by voice. On smartphones or search engines, this function gives satisfactory results with an increasingly reduced error rate.

In 2013 the error rate was 23%, in 2015 it fell to 8%, the rate observed for keyboard searches. This phenomenon will extend to all the connected objects that surround us.

In the automotive sector, for example, Ford plans to equip all its 2017 models with voice command functions.

For community managers, this means that the referencing of websites will change. The referenced keywords will no longer be the same. Indeed, for the same query through a search engine, we do not use the same words between oral and written expression.

It also means that we will work more and more while making noise; our voice, while protecting us from external noise interference, could disrupt search efficiency.

Will our dear "open space" be doomed in the long term?

Not necessarily because the next or complementary technology, already tested, is the gaze.


2. Visio

Thanks in particular to virtual glasses, our vision will allow us to carry out research.

They will analyze our gaze but also what we are looking at. Thus, they will scan a product present in front of our eyes and will instantly offer us to acquire it directly on the web; What old-fashioned traditional stores

With our eyes we can also guide our action on a screen and validate it with a blink of an eye. By this technology our research on the net could no longer be done by keywords but by key images.

Here again, the referencing methods would be totally modified.


3. Predictive researc

Finally, the most spectacular innovation is surely predictive research. It consists of anticipating our research on the web before we even act. Imagine, a small box placed in the center of your living room table and which analyzes your conversation.

You chat with passing friends and at one point you offer to stay for dinner and eat pizza. The box will immediately offer you a list of pizza delivery people. After your agreement, he will place the order himself at the store by ordering your favorite pizzas (the ones you order most often).

For predictive search to work, the system needs to have a very important information base about you. We are already seeing the debates on the individual freedoms that this will arouse and the fears of a world where “Big Brother” would offer us actions, before we even thought about it.

It may sound like science fiction, yet these three methods work today at more or less advanced stages. But no matter how search engines evolve, we know that effective SEO techniques for sites today will be obsolete tomorrow.


It is up to each community manager to adapt and train.


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